Google AdWords is an online marketing program. In this program, people or organizations can make online ads to reach the target market or potential customers. All the advertising agencies depend on and count on this platform to advertise the products and services of their clients. There are chances of scams happening, so these companies must protect the interest of their clients and prevent fraudulent activities. To protect clients from these fraudulent activities, also known as Google AdWords fraud, advertising companies have taken various measures.
What is Google AdWords fraud?
Google AdWords fraud refers to malicious or misleading activities using fraud techniques like click fraud, impression fraud, or conversion fraud that diverts the system of google ads for financial gain.
The most common type of fraud among these is Click Fraud. In this type of fraud, the fraudsters reduce the effectiveness of the advertisement campaign. This type of fraud is generally done by hiring individuals or using bots.
On the other hand, Impression Fraud involves fraudsters creating unnatural impressions of the ad, which results in a false impression of views. This type of scam is done using software that automatically generates fake ad impressions.
Another type of fraud is Conversion fraud, where a hired individual fakes a conversion by pretending that a user has carried out a desired activity, like filling out a form or making a purchase. This type of fraud is done by hiring an individual or using software that converses.
How do Marketing agencies prevent fraudulent activities on Google AdWords?
The following points describe the various measures taken by Advertising agencies to prevent these types of fraud:
- Monitor Ad performance: Advertisers using AdWords should constantly check the performance of their ads to spot any odd behavior, like an unexpected increase in clicks or impressions. It may signal dishonest behavior.
- Use IP Exclusions: IP exclusion can be a useful tool to prevent fraud in Google AdWords campaigns. Advertisers can use IP exclusions to block traffic from specific IP addresses showing distrustful activity. It will help in preventing click fraud and impression fraud.
- Set up Conversion Tracking: Setting up conversion tracking in Google AdWords allows one to measure the success of the advertising campaigns by tracking the actions taken by the user after clicking on the ads. It can help advertisers identify genuine conversions and distinguish them from fake ones. It can help prevent conversion fraud.
- Report Suspicious Activity: If advertisers suspect AdWords fraud, they should report it to Google hand to hand and should take the proper measure and report that particular person. Google has a trustworthy team to investigate these fraudulent activities and take appropriate action.
Take Away
Google AdWords is an online marketing program for advertisers, where they can promote their products and services using the tools of this program. Although this platform is not immune to fraudulent activity, measures to stop Google AdWords fraud are undertaken. The types of Google Adwords fraud are described in this article. The actions required to end these fraudulent acts are also covered, in addition to the various types of fraud that exist.
