The Lego Company was founded in 1932, its building blocks created especially for children are known worldwide, however these products can be a good investment since over time they are sought after by collectors and investors.
A new study by the Moscow Higher School of Economics (HSE) suggests that investing in Lego is one of the most lucrative alternatives in the long term, even more so than gold, jewelry, art, wine or antiques.
The researchers found that retired Lego toys sold second-hand grow at least 11% per year, but may grow more if the new set was purchased at a discount, which is more than the average returns provided by gold, the big stocks and bonds.
To reach this conclusion, the economists analyzed the prices of 2,322 unopened Legos from 1987 to 2015, in addition to analyzing data on primary sales and online auction transactions.
The fact that people pay high sums of money for the Danish company’s toys is because there is little production and the limited number of people who want to sell them after buying them.
In addition to the above, nostalgia is an added value to put a price on the oldest sets, so the key to the high value of the products is a diminishing offer and a high collectible value, which generates high returns in the secondary market, according to what was revealed by the study.
Another tidbit for investors and collectors in rare LEGO minifigures is that researchers found that they typically begin to rise 2-3 years after a toy is retired.
By theme, the toys whose value grows the most in the market are those related to famous buildings, movies or vacations. Also limited edition ones and those that are given away at promotional events.
Buying LEGO sets is a better investment than gold and art, according to a study conducted by the Russian Higher School of Economics and published in Research in International Business and Finance.
According to this study, the value of recalled LEGO sets is trending up a steady 11 percent each year.
In other words, a LEGO set gives you a better long-term return than an investment in gold, stocks, bonds, or other options in the general market.
The first thing you should know is that a LEGO set does not increase in price until two or three years after it is discontinued.
That is, it will not be worth anything if the company continues to publish it (or reissues it in the future).
It is also easier for a small (100-200 pieces) or large (more than 1000 pieces) LEGO set to be more valued than a medium one (500 pieces).
Likewise, the LEGOs that have a higher value in the market are those of limited edition, related to buildings, movies or holiday themes.
Also, the sets that LEGO or other companies give away at promotional events tend to be highly valued in the market.
Finally, a real experience in LEGO is needed to make a safe bet for investment, since the market and each of the products must be analyzed to make a projection for the future.
Among the highest value, Lego sets are the Star Wars saga: the Millennium Falcon, the Death Star II, and the Imperial Star Destroyer, but there are also reproductions of Central Park from the “Friends” series, the replica of the Taj Mahal or the set of the movie “Home Alone”.
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